
A Documentary Marketing Initiative
Elev8Docs is a Color Congress learning initiative supporting research for over two dozen nonfiction films by directors of color, all nominated by our member organizations.
Through 8 distinct marketing experiments across 2025, we're tackling the barriers these filmmakers face—from cultural gaps in mainstream marketing to limited data on diverse audience preferences—to strengthen distribution infrastructures.
Each documentary receives specialized marketing support, custom assets, and expert partnerships to reach targeted audiences. The project will culminate in 2026 with comprehensive case studies offering actionable strategies for the broader documentary community.