Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
Experiment 1
Leveraging Digital Ads for Archival Films
Learning Goal
How effective are targeted paid ads in achieving the widest dissemination of the selected films?
Approach
This experiment supported the digital release of three archival films that premiered over 15 years ago.
Key Takeaways
Featured Films
La Lupe Queen of Latin Soul
Directed by Ela Troyano53 minutes | 2007
¡PALANTE, SIEMPRE PALANTE!
Directed and Produced by Iris Morales49 minutes | 1996
Grassroots Rising
Directed by Robert Winn56 minutes | 2005
Films Nominated by
Third World Newsreel, Visual Communications
Access the full case study